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~isPartOf:"Australasian marketing journal"
~subject:"Media usage"
~subject:"Viral marketing"
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Pass it on : a framework for classifying the content of word of mouth
Nguyen, Cathy
;
Romaniuk, Jenni
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10010400508
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