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Consumer behaviour
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Brand
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Brand loyalty
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Brand management
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Deal-prone buyer
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Developing countries
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Double Jeopardy
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Health
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Negative binomial distribution
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Sharp, Byron
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Dawes, John
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Bogomolova, Svetlana
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Bond, Allison
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Clemente, Maria
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Hartnett, Nicole
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Nguyen, Cathy
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Scriven, John
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Australasian marketing journal
Journal of advertising research
20
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
9
Journal of business research : JBR
4
Journal of Business Research
3
Marketing research : a magazine of management and applications
3
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Behaviour
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 2
1
European Journal of Marketing
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
1
Journal of financial services marketing : JFSM
1
Journal of professional services marketing
1
Journal of retailing and consumer services
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Journal of service management
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Journal of the Market Research Society : JMRS
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Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
2
Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
Dawes, John
;
Bond, Allison
;
Hartnett, Nicole
;
Sharp, Byron
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 261-268
Persistent link: https://www.econbiz.de/10011792149
Saved in:
3
Expanding marketing empirical generalisations to health behaviours : physical activity is not so different from buying behaviour, after-all
Wilson, Amy L.
;
Sharp, Byron
;
Nguyen, Cathy
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 317-325
Persistent link: https://www.econbiz.de/10011792389
Saved in:
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