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~isPartOf:"Australasian marketing journal"
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Consumer behaviour
2
Konsumentenverhalten
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Kundenbindungsprogramm
2
Loyalty program
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Behavioral consequences
1
Beziehungsmarketing
1
Brand loyalty
1
Consumer attitudes
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Customer satisfaction
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Customization
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Gender
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Geschlecht
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Incentivized WOM
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Kundenzufriedenheit
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Loyalty program value
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Mobile couponing
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Program loyalty
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Relationship marketing
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Structural equation model
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Structural equation modeling
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Strukturgleichungsmodell
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TPB (theory of planned behavior)
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Viral marketing
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Danaher, Tracey
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Gupta, Samir
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So, Jing Theng
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Teichert, Thorsten
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Tercia, Christiana Yosevina
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Australasian marketing journal
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
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How consumers respond to incentivized word of mouth : an examination across gender
Tercia, Christiana Yosevina
;
Teichert, Thorsten
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011782255
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2
What do customers get and give in return for loyalty program membership?
So, Jing Theng
;
Danaher, Tracey
;
Gupta, Samir
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 196-206
Persistent link: https://www.econbiz.de/10011383305
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