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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"McAleer, Michael"
~person:"Nayga, Rodolfo M."
~person:"Phau, Ian"
~person:"Xuan Vinh Vo"
~subject:"Advertising"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Advertising
Konsumentenverhalten
Volatility
Wirtschaftswachstum
Consumer behaviour
2
Brand
1
Brand extension
1
Brand image
1
Brand management
1
Brand personality
1
Brand personality dilution
1
Hedonic price index
1
Hedonischer Preisindex
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Holiday behaviour
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McAleer, Michael
Nayga, Rodolfo M.
Phau, Ian
Xuan Vinh Vo
Septianto, Felix
4
Quach, Sara
3
Thaichon, Park
3
Bandyopadhyay, Argho
2
Gaur, Sanjaya Singh
2
Hamelin, Nicolas
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Martin, Brett
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Bellman, Steven
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Burton, Suzan
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Byun, Kyung-Ah
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Econometric reviews
13
The North American journal of economics and finance : a journal of financial economics studies
12
Food policy : economics planning and politics of food and agriculture
10
Journal of econometrics
9
Marketing intelligence & planning
9
Applied economics
8
International review of economics & finance : IREF
8
Journal of promotion management : JPM
8
Journal of fashion marketing and management
7
Energy economics
6
European review of agricultural economics : ERAE
6
Applied economic perspectives and policy
5
Journal of business research : JBR
5
Journal of risk and financial management : JRFM
5
Agricultural economics : the journal of the International Association of Agricultural Economists
4
International review of financial analysis
4
Journal of international consumer marketing
4
The journal of brand management : an international journal
4
Agribusiness : an internat. journal
3
Australasian marketing journal
3
Borsa Istanbul Review
3
Econometrics : open access journal
3
Finance research letters
3
Journal of retailing and consumer services
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Tourism economics : the business and finance of tourism and recreation
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Agricultural and resource economics review : ARER
2
American journal of agricultural economics
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Annals of financial economics
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Applied financial economics
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Asian economic journal : journal of the East Asian Economic Association
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Canadian journal of agricultural economics : CJAE
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Cogent economics & finance
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Direct marketing : an international journal
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Economics letters
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European journal of marketing : EJM
2
European review of agricultural economics
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Financial innovation : FIN
2
International journal of consumer studies
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ECONIS (ZBW)
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Segmenting hedonic wine tourists using push-pull winescape attributes
Quintal, Vanessa Ann
;
Thomas, Ben
;
Phau, Ian
;
Soldat, Zorana
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 237-245
Persistent link: https://www.econbiz.de/10013384442
Saved in:
2
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
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