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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~subject:"Germany"
~subject:"Online-Marketing"
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Customer integration
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of business research : JBR
29
Journal of retailing and consumer services
14
SpringerLink / Bücher
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Customer engagement : contemporary issues and challenges
9
Research
8
The journal of product & brand management
8
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The journal of brand management : an international journal
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of internet marketing and advertising : IJIMA
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Marketing intelligence & planning
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : innovations in planning and applied research
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
The service industries journal
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
3
Consumer science : Diskussionsbeitrag Nr. ...
3
International journal of advertising : the review of marketing communications
3
International journal of technology marketing : IJTMkt
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
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Journal of service management
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Management internationaler Dienstleistungen mit 3K : Konfiguration - Koordination - Kundenintegration
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Springer eBook Collection
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Event engagement : using event experiences to build brands
Altschwager, Teagan
;
Conduit, Jodie
;
Karpen, Ingo Oswald
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10014631526
Saved in:
2
Effects of materialism on Brand-related user-generated content and positive WOM on social media
Nguyen, Han
;
Martin, Brett
;
Kerr, Gayle
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 135-141
Persistent link: https://www.econbiz.de/10014252796
Saved in:
3
Investigating the role of social media marketing on value co-creation and engagement : an empirical study in China and Hong Kong
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 118-131
Persistent link: https://www.econbiz.de/10012668415
Saved in:
4
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
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