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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
SpringerLink / Bücher
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Journal of advertising research
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Building organizational resilience with neuroleadership
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Analyzing the strategic role of neuromarketing and consumer neuroscience
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Harvard business review : HBR
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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Lecture Notes in Information Systems and Organisation
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Recherches économiques de Louvain
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Journal of retailing and consumer services
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Handbook of research methodologies and design in neuroentrepreneurship
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International journal of consumer studies
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International review of economics : journal of civil economy
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Neuroscientific research methods and techniques in consumer research
Zhang, Yunen
;
Thaichon, Park
;
Shao, Wei
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
Saved in:
2
Forecasting advertisement effectiveness : neuroscience and data envelopment analysis
Hamelin, Nicolas
;
Al-Shihabi, Sameh
;
Quach, Sara
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10013435331
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