Rossiter, John R.; Lilien, Gary L. - In: Australian Journal of Management 19 (1994) 1, pp. 61-72
This article presents six new principles emerging from four decades of academic and industry research on the generation of high-quality creative ideas by “brainstormingâ€. The principles are: (a) brainstorming insructions are essential and should emphasize, paradoxically, number and not...