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~isPartOf:"Autohaus"
~isPartOf:"Journal of retailing and consumer services"
~person:"Cheng, Yin-Hui"
~subject:"Advertising"
~subject:"Brand"
~subject:"Low-cost strategy"
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The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
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