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~isPartOf:"Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern"
~isPartOf:"Gabler Edition Wissenschaft"
~person:"Fürderer, Ralph"
~subject:"Automotive parts"
~subject:"Leistungsbündel"
~subject:"Preisdifferenzierung"
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
Gabler Edition Wissenschaft
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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ECONIS (ZBW)
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Option and component bundling under demand risk : mass customization strategies in the automobile industry
Fürderer, Ralph
-
1996
Persistent link: https://www.econbiz.de/10000930851
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Stochastic option bundling and bundle pricing
Fürderer, Ralph
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 131-156)
.
1996
Persistent link: https://www.econbiz.de/10001293676
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Option and component bundling under demand risk : mass customization strategies in the automobile industry
Fürderer, Ralph
-
1996
Persistent link: https://www.econbiz.de/10000563861
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