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~isPartOf:"Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern"
~person:"Dwivedi, Yogesh Kumar"
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
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Consumer behaviour
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Deutschland
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Germany
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Dwivedi, Yogesh Kumar
Huber, Frank
Khare, Arpita
Malhotra, Naresh K.
Bauer, Hans H.
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
Journal of retailing and consumer services
10
Journal of business research : JBR
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Reihe: Marketing : MAR
6
Psychology & marketing
5
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
5
Gabler Edition Wissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of international consumer marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
The journal of product & brand management
2
The marketing review
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of bank marketing
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of consumer behaviour
1
Journal of customer behaviour
1
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ECONIS (ZBW)
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Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
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