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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Controlling"
~subject:"Erfolgsfaktor"
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Controlling
Erfolgsfaktor
B-to-B-Marketing
61
Business-to-business marketing
61
Brand
14
Markenartikel
14
Brand management
11
Markenführung
11
Lieferantenmanagement
10
Relationship marketing
10
Salespeople
10
Selling
10
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10
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10
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10
Beziehungsmarketing
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Ahearne, Michael
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Dixon, Matthew
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Douven, Salima
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Haumann, Till
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Kraus, Florian
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Merkel, Frank
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Harvard business review : HBR
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
5
The journal of business & industrial marketing
5
Journal of business research : JBR
4
Gabler Edition Wissenschaft
3
Journal of strategic marketing
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Hamburger Schriften zur Marketingforschung
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business-to-business marketing
2
Journal of marketing
2
Marketing intelligence & planning
2
Marketing-Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
essentials
2
Australasian marketing journal
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
Controlling
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Entwicklungen des Investitionsgütermarketing
1
Gabler Research
1
Gabler research
1
Gabler-Edition Wissenschaft
1
Global business and organizational excellence : a review of research & best practices
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovatives Industriegütermarketing
1
International journal of logistics : research and applications
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of accounting & organizational change
1
Journal of business economics : JBE
1
Journal of marketing theory and practice
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ECONIS (ZBW)
5
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1
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
Saved in:
2
It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Ahearne, Michael
;
Haumann, Till
;
Kraus, Florian
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 625-648
Persistent link: https://www.econbiz.de/10010209594
Saved in:
3
Kommunikative Markenführung im B-to-B-Bereich
Merkel, Frank
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 481-503)
.
2010
Persistent link: https://www.econbiz.de/10003910007
Saved in:
4
B-to-B-Markencontrolling : Überblick und Instrumente
Baumgarth, Carsten
;
Douven, Salima
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 635-660)
.
2010
Persistent link: https://www.econbiz.de/10003910056
Saved in:
5
Systematisches Markencontrolling am Beispiel der IT-Branche
Rätsch, C. Christian
;
Bazing, Edgar
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 661-684)
.
2010
Persistent link: https://www.econbiz.de/10003910061
Saved in:
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