//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Controlling"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Controlling
B-to-B-Marketing
61
Business-to-business marketing
61
Brand
14
Markenartikel
14
Brand management
11
Markenführung
11
Lieferantenmanagement
10
Relationship marketing
10
Salespeople
10
Selling
10
Supplier relationship management
10
Verkauf
10
Verkaufspersonal
10
Beziehungsmarketing
9
Marketing management
6
Marketingmanagement
6
USA
5
United States
5
Bundling strategy
4
Customer satisfaction
4
Internet marketing
4
Kundenzufriedenheit
4
Leistungsbündel
4
Online-Marketing
4
Sales management
4
Erfolgsfaktor
3
Führungskräfte
3
Managers
3
Social Web
3
Social web
3
Success factor
3
Advertising
2
B2B
2
Betriebliche Wertschöpfung
2
Business-to-business
2
Cognition
2
Consumer behaviour
2
Customer service
2
Customer solutions
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
German
2
Author
All
Baumgarth, Carsten
1
Bazing, Edgar
1
Douven, Salima
1
Rätsch, C. Christian
1
Published in...
All
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Harvard business review : HBR
Journal of the Academy of Marketing Science
Controlling
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Gabler Edition Wissenschaft
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of accounting & organizational change
1
Journal of business research : JBR
1
Schriftenreihe Wissenschaft und Praxis : Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung
1
Strategic e-commerce systems and tools for competing in the digital marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B-to-B-Markencontrolling : Überblick und Instrumente
Baumgarth, Carsten
;
Douven, Salima
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 635-660)
.
2010
Persistent link: https://www.econbiz.de/10003910056
Saved in:
2
Systematisches Markencontrolling am Beispiel der IT-Branche
Rätsch, C. Christian
;
Bazing, Edgar
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 661-684)
.
2010
Persistent link: https://www.econbiz.de/10003910061
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->