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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Erfolgsfaktor"
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B-to-B-Marketing
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Business-to-business marketing
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Markenartikel
14
Brand management
11
Markenführung
11
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Salespeople
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Harvard business review : HBR
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
5
The journal of business & industrial marketing
5
Journal of business research : JBR
3
Journal of strategic marketing
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Customer Experience : Forum Dienstleistungsmanagement
2
Gabler Edition Wissenschaft
2
Hamburger Schriften zur Marketingforschung
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Journal of business-to-business marketing
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Journal of marketing
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Marketing intelligence & planning
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Marketing-Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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essentials
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Australasian marketing journal
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Entwicklungen des Investitionsgütermarketing
1
Gabler Research
1
Gabler research
1
Gabler-Edition Wissenschaft
1
Global business and organizational excellence : a review of research & best practices
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovatives Industriegütermarketing
1
International journal of logistics : research and applications
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
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Journal of marketing theory and practice
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Journal of promotion management : innovations in planning and applied research
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Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
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Marketing von Solutions : innovative Ansätze und Best Practices
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ECONIS (ZBW)
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1
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
Saved in:
2
It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Ahearne, Michael
;
Haumann, Till
;
Kraus, Florian
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 625-648
Persistent link: https://www.econbiz.de/10010209594
Saved in:
3
Kommunikative Markenführung im B-to-B-Bereich
Merkel, Frank
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 481-503)
.
2010
Persistent link: https://www.econbiz.de/10003910007
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