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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~type_genre:"Fallstudie"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Harvard business review : HBR
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
9
Field guide to case study research in business-to-business marketing and purchasing
8
The journal of business & industrial marketing
7
Harvard-Business-Manager : das Wissen der Besten
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
3
Enterprise & society : the international journal of business history
2
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Contemporary issues in social media marketing
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Context and semantics for knowledge management : technologies for personal productivity
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Customer-centric marketing strategies : tools for building organizational performance
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Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
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Dissertations from the International Graduate School of Management and Industrial Engineering
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Economies et sociétés ; 45,4
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Entwicklungen des Investitionsgütermarketing
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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European journal of marketing : EJM
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Global business and organizational excellence : a review of research & best practices
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Innovation through knowledge transfer 2012
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International journal of business and emerging markets : IJBEM
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International journal of wine business research : IJWBR
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Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
2
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
3
KMUs zur B-to-B-Marke entwickeln : praktische Integration theoretischer Grundlagen am Beispiel der transfluid Maschinenbau GmbH
Petraca, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 317-331)
.
2010
Persistent link: https://www.econbiz.de/10003909972
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