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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~person:"Belz, Christian"
~person:"Grewal, Rajdeep"
~person:"Keränen, Joona"
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Belz, Christian
Grewal, Rajdeep
Keränen, Joona
Baumgarth, Carsten
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Bauer, Hans H.
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing
6
Thexis / Fachbericht für Marketing
3
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Journal of marketing research : JMR
1
Kenan Institute of Private Enterprise Research Paper
1
Legends in marketing
1
MIT sloan management review
1
Management decision : MD
1
Marketing letters : a journal of research in marketing
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
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Markenführung für komplexe B-to-B-Unternehmen
Belz, Christian
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 63-77)
.
2010
Persistent link: https://www.econbiz.de/10003909899
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