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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~person:"Chitturi, Pallavi"
~subject:"Markenartikel"
~subject:"Theorie"
~subject:"Unternehmensnetzwerk"
~type_genre:"Aufsatz im Buch"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Optionen der B-to-B-Markenpositionierung : Generierung von Wert für den Kunden durch Marken
Mudambi, Susan M.
;
Chitturi, Pallavi
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 181-198)
.
2010
Persistent link: https://www.econbiz.de/10003909914
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