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~isPartOf:"Barcelona GSE working paper series : working paper"
~person:"Petrikaite, Vaiva"
~source:"econis"
~subject:"Informationskosten"
~type_genre:"Working Paper"
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Informationskosten
Advertising
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Advertising effects
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Consumer behaviour
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Search theory
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horizontal differentiation
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random advertising
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Petrikaite, Vaiva
Burguet, Roberto
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Janssen, Maarten C. W.
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Shelegia, Sandro
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Barcelona GSE working paper series : working paper
Discussion paper / Tinbergen Institute
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Working papers / IESE Business School, University of Navarra
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ECONIS (ZBW)
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Targeted advertising and costly consumer search
Burguet, Roberto
;
Petrikaite, Vaiva
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2017
Persistent link: https://www.econbiz.de/10011697503
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