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~isPartOf:"Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück"
~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Legends in marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~subject:"Marketing"
~subject:"Marketingtheorie"
~subject:"USA"
~subject:"Werbewirkung"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
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Marketing
Marketingtheorie
USA
Werbewirkung
Marketing management
37
Marketingmanagement
37
Theorie
19
Theory
19
Consumer behaviour
12
Konsumentenverhalten
12
Product design
10
Produktgestaltung
10
Competitive strategy
7
Wettbewerbsstrategie
7
Advertising effects
6
Deutschland
4
Eating habit
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Ernährungsverhalten
4
Germany
4
Market entry
4
Marketing theory
4
Markteintritt
4
Produktmarketing
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Lieferantenmanagement
3
Multivariate Analyse
3
Multivariate analysis
3
Product management
3
Produktmanagement
3
Public relations
3
Sales promotion
3
Strategic management
3
Strategisches Management
3
Supplier relationship management
3
Verkaufsförderung
3
Öffentlichkeitsarbeit
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98
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98
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34
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34
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26
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14
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16
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Chandon, Pierre
4
Soberman, David A.
4
Szulce, Halina
3
Bradlow, Eric
2
Hutchinson, J. W.
2
Smith, N. Craig
2
Stephen, Andrew T.
2
Young, Scott
2
Bürgers, Andrea
1
Dorenkamp, Axel
1
Drumwright, Minette E.
1
Freud, Aliza
1
Galak, Jeff
1
Gatignon, Hubert A.
1
Gentile, Mary C.
1
Goldstein, Daniel G.
1
Johnson, Eric J.
1
Kireyev, Pavel
1
Kisabaka, Linda
1
Kunchamwar, Dinesh
1
Lehnhardt, Jana-Maria
1
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1
Midgley, David F.
1
Ossadnik, Wolfgang
1
Pilarczyk, Bogna
1
Sojkin, Bogdan
1
Standop, Dirk
1
Stüwe, Björn
1
Toubia, Olivier
1
Wansink, Brian
1
Wilmsmann, Dirk
1
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1
Xiang, Yi
1
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Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
Beiträge zum Produkt-Marketing
European journal of marketing : EJM
Faculty & research / Insead : working paper series
Legends in marketing
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
33
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
26
Working paper / National Bureau of Economic Research, Inc.
21
Arbeitspapier / Institut für Marketing, Universität Mannheim
20
Reutlinger Diskussionsbeiträge zu Marketing und Management
20
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
14
Erfurter Hefte zum angewandten Marketing
13
Working paper / Department of Commerce, College of Business, Massey University
12
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
10
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
10
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
9
ERIM report series research in management
8
Working paper series
8
Working papers / W / Helsinki School of Economics and Business Administration
8
Zeszyty naukowe
8
Discussion paper / Centre for Economic Policy Research
7
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Research report / Graduate School Research Institute Systems, Organisations and Management
7
Rotterdam Institute for Business Economic Studies
7
Schriftenreihe Marketing, Management
7
Acta Universitatis Lodziensis / Folia oeconomica
6
Discussion paper / Center for Economic Research, Tilburg University
6
Meddelanden från Svenska Handelshögskolan
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
Working papers / Harvard Business School, Division of Research
6
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
5
Freiburger betriebswirtschaftliche Diskussionsbeiträge
5
Helsingin Kauppakorkeakoulun julkaisuja / D
5
Proceedings series / American Marketing Association
5
Reihe: Management-Know-how / M : praxisnah und aktuell
5
Sozialökonomischer Text
5
Arbeitspapier / HHL, Leipzig Graduate School of Management
4
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
4
Freiberger Arbeitspapiere
4
IFM-Materialien
4
Policy research working paper : WPS
4
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ECONIS (ZBW)
26
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1
NFT marketplace design and market intelligence
Kireyev, Pavel
-
2022
Persistent link: https://www.econbiz.de/10012799277
Saved in:
2
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
3
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
4
Is food marketing making us fat? : a multi-disciplinary review
Chandon, Pierre
;
Wansink, Brian
-
2011
Persistent link: https://www.econbiz.de/10009357274
Saved in:
5
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
Saved in:
6
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
-
2009
Persistent link: https://www.econbiz.de/10003911117
Saved in:
7
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
Saved in:
8
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
-
2009
Persistent link: https://www.econbiz.de/10003912956
Saved in:
9
Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
Saved in:
10
Smart defaults : from hidden persuaders to adaptive helpers
Smith, N. Craig
;
Goldstein, Daniel G.
;
Johnson, Eric J.
-
2008
Persistent link: https://www.econbiz.de/10003909934
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