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~isPartOf:"Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Legends in marketing"
~isPartOf:"SAGE library in marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Working paper series"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~subject:"Marketing"
~subject:"Marketingtheorie"
~subject:"USA"
~subject:"Werbewirkung"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Wind, Yoram
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Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
European journal of marketing : EJM
Faculty & research / Insead : working paper series
Legends in marketing
SAGE library in marketing
The journal of brand management : an international journal
Working paper series
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
33
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
26
Working paper / National Bureau of Economic Research, Inc.
21
Arbeitspapier / Institut für Marketing, Universität Mannheim
20
Reutlinger Diskussionsbeiträge zu Marketing und Management
20
Premier reference source
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Erfurter Hefte zum angewandten Marketing
14
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
14
Working paper / Department of Commerce, College of Business, Massey University
12
Zeszyty naukowe
11
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
10
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
10
Proceedings series / American Marketing Association
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
9
Acta Universitatis Lodziensis / Folia oeconomica
8
ERIM report series research in management
8
International journal of technology marketing : IJTMkt
8
Working papers / W / Helsinki School of Economics and Business Administration
8
Discussion paper / Centre for Economic Policy Research
7
Edward Elgar E-Book Archive
7
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
7
Journal of business research : JBR
7
Journal of marketing management : MM
7
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
7
Marketing intelligence & planning
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Research report / Graduate School Research Institute Systems, Organisations and Management
7
Rotterdam Institute for Business Economic Studies
7
Schriftenreihe Marketing, Management
7
Discussion paper / Center for Economic Research, Tilburg University
6
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
6
Meddelanden från Svenska Handelshögskolan
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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1
NFT marketplace design and market intelligence
Kireyev, Pavel
-
2022
Persistent link: https://www.econbiz.de/10012799277
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2
Complementarities in performance between product innovation, marketing innovation and cooperation with clients
Rebane, Tanel
-
2018
Persistent link: https://www.econbiz.de/10011924881
Saved in:
3
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
4
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
5
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
6
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
7
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
8
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
9
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
10
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
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