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~isPartOf:"Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Legends in marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~subject:"Markenführung"
~subject:"Market entry"
~subject:"Marketingtheorie"
~subject:"USA"
~subject:"Werbewirkung"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Sheth, Jagdish N.
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Wind, Yoram
3
Chandon, Pierre
2
Stephen, Andrew T.
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Bresnahan, Timothy F.
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Harris, Phil
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Jaworski, Bernard J.
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Kazarosian, Mark Vahram
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Knittel, Christopher R.
1
Kohli, Ajay Kumar
1
Kotler, Philip
1
Lakdawalla, Darius
1
Lerner, Joshua
1
Lillard, Dean R.
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Markowitz, Sara
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Melewar, T. C.
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Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
European journal of marketing : EJM
Faculty & research / Insead : working paper series
Legends in marketing
The journal of brand management : an international journal
Working paper / National Bureau of Economic Research, Inc.
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Reutlinger Diskussionsbeiträge zu Marketing und Management
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Proceedings series / American Marketing Association
7
Marketing intelligence & planning
6
Zeszyty naukowe
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
International journal of technology marketing : IJTMkt
5
Journal of marketing management : MM
5
Working papers / Harvard Business School, Division of Research
5
ERIM report series research in management
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
The journal of business & industrial marketing
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
3
Discussion paper / Centre for Economic Policy Research
3
Edward Elgar E-Book Archive
3
Journal of business research : JBR
3
Journal of financial services marketing : JFSM
3
Journal of marketing communications
3
Premier reference source
3
Psychology & marketing
3
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
Working papers / Wharton School, University of Pennsylvania / Marketing
3
AFPC briefing paper / Agricultural and Food Policy Center
2
AMA educators' proceedings
2
Advances in advertising research
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Australasian marketing journal
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
Elgar original reference
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Erfurter Hefte zum angewandten Marketing
2
Freiburger betriebswirtschaftliche Diskussionsbeiträge
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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36
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1
Firms and collective reputation : a study of the Volkswagen emissions scandal
Bachmann, Ruediger
;
Ehrlich, Gabriel
;
Fan, Ying
;
Ruzic, …
-
2019
Persistent link: https://www.econbiz.de/10012099410
Saved in:
2
How do firms build market share?
Fitzgerald, Doireann
;
Priolo, Anthony
-
2018
Persistent link: https://www.econbiz.de/10011893817
Saved in:
3
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
4
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
5
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
6
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
7
Is food marketing making us fat? : a multi-disciplinary review
Chandon, Pierre
;
Wansink, Brian
-
2011
Persistent link: https://www.econbiz.de/10009357274
Saved in:
8
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
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9
The effects of pharmaceutical marketing and promotion on adverse drug events and regulation
David, Guy
;
Markowitz, Sara
;
Richards, Seth
-
2009
Persistent link: https://www.econbiz.de/10003799091
Saved in:
10
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
-
2009
Persistent link: https://www.econbiz.de/10003911117
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