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~isPartOf:"Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Legends in marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~subject:"Marketing management"
~subject:"Marketing"
~subject:"Marketingtheorie"
~subject:"USA"
~subject:"Werbewirkung"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
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Marketing management
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USA
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11
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10
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Chandon, Pierre
6
Smith, N. Craig
5
Soberman, David A.
4
Boulding, William
3
Christen, Markus
3
Nasiry, Javad
3
Szulce, Halina
3
Atasu, Atalay
2
Bradlow, Eric
2
Hutchinson, J. W.
2
Plassmann, Hilke
2
Popescu, Iona
2
Standop, Dirk
2
Stephen, Andrew T.
2
Sárváry, Miklós
2
Van Wassenhove, Luk N.
2
Wansink, Brian
2
Young, Scott
2
Aron-Wisnewsky, Judith
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Bhattacharya, C. B.
1
Chabert, Michèle
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Clément, Karine
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Cornil, Yann
1
Dhar, Ravi
1
Diecidue, Enrico
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Dorenkamp, Axel
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Drumwright, Minette E.
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Freud, Aliza
1
Galak, Jeff
1
Gatignon, Hubert A.
1
Gentile, Mary C.
1
Goldstein, Daniel G.
1
Grunwald, Guido
1
Johnson, Eric J.
1
Karmarkar, Uma R.
1
Kireyev, Pavel
1
Kunchamwar, Dinesh
1
López-Rodríguez, Sofía
1
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1
Martin, Kelly D.
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Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
European journal of marketing : EJM
Faculty & research / Insead : working paper series
Legends in marketing
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
53
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
Reutlinger Diskussionsbeiträge zu Marketing und Management
29
Arbeitspapier / Institut für Marketing, Universität Mannheim
28
Erfurter Hefte zum angewandten Marketing
25
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
21
Working paper / National Bureau of Economic Research, Inc.
21
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
17
ERIM report series research in management
16
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Working paper / Department of Commerce, College of Business, Massey University
15
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
13
Beiträge zum Produkt-Marketing
13
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
12
Reihe: Management-Know-how / M : praxisnah und aktuell
12
Working paper series
12
NICPRE / National Institute for Commodity Promotion Research and Evaluation
11
Working papers / W / Helsinki School of Economics and Business Administration
11
Rotterdam Institute for Business Economic Studies
10
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
10
Zeszyty naukowe
10
Discussion paper / Center for Economic Research, Tilburg University
9
Discussion paper / Centre for Economic Policy Research
9
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Schriftenreihe Marketing, Management
9
Acta Universitatis Lodziensis / Folia oeconomica
8
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
8
Report / Marketing Science Institute
8
Research and the development of pedagogical materials : working papers
8
Working papers / Harvard Business School, Division of Research
8
Meddelanden från Svenska Handelshögskolan
7
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
7
Research report / Graduate School Research Institute Systems, Organisations and Management
7
Tuck School of Business working paper / Tuck School of Business at Dartmouth
7
Arbeitspapier / HHL, Leipzig Graduate School of Management
6
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
6
Freiburger betriebswirtschaftliche Diskussionsbeiträge
6
Policy research working paper : WPS
6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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ECONIS (ZBW)
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1
NFT marketplace design and market intelligence
Kireyev, Pavel
-
2022
Persistent link: https://www.econbiz.de/10012799277
Saved in:
2
Obesity and responsiveness to food marketing before and after bariatric surgery
Cornil, Yann
;
Plassmann, Hilke
;
Aron-Wisnewsky, Judith
; …
-
2021
Persistent link: https://www.econbiz.de/10012431729
Saved in:
3
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
4
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
Persistent link: https://www.econbiz.de/10010490142
Saved in:
5
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
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6
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
7
Self-signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
-
2011
Persistent link: https://www.econbiz.de/10008901912
Saved in:
8
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Iona
-
2011
-
Rev. vers. of 2011/92/DS
Persistent link: https://www.econbiz.de/10009356112
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9
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Iona
-
2011
-
Rev. vers. of 2011/03/DS
Persistent link: https://www.econbiz.de/10009356819
Saved in:
10
Is food marketing making us fat? : a multi-disciplinary review
Chandon, Pierre
;
Wansink, Brian
-
2011
Persistent link: https://www.econbiz.de/10009357274
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