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~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte"
~isPartOf:"The PDMA handbook of new product development"
~subject:"Architecture"
~subject:"Brand management"
~subject:"Product management"
~subject:"Produkt"
~type_genre:"Aufsatz im Buch"
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Beiträge zum Produkt-Marketing
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
The PDMA handbook of new product development
Organizational identity in practice
3
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
2
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Brand the Future : systematische Markenentwicklung im B2B
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Design Management konkret
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Design management : exploring fieldwork and applications
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
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Handbook of new product development management
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Handbook on brand and experience management
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Instrumente nachhaltigen Wirtschaftens in der Unternehmenspraxis
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Judgment in Predictive Analytics
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Marketing, creativity and experiential design
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Migration von Wertschöpfung : zur Zukunft von Produktion und Entwicklung in Deutschland ; acatech Workshop, Hannover, 8. Mai 2007
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Multisensory packaging : designing new product experiences
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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The Oxford handbook of the Italian economy since unification
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The aging consumer : perspectives from psychology and economics
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Toyota by Toyota : reflections from the inside leaders on the techniques that revolutionized the industry
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University-business partnership through the Triple Helix Approach : [... workshops and roundtable debate "University-business partnership through the Triple Helix Approach" which took place at the International Conference "Europen Integration and Baltic Sea Region: Diversity and Perspectives", held in Riga from 26th to 27th September 2011]
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Verpackung - Medium im Trend der Wünsche : Marketing-Instrument Verpackung
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Vorträge zur Hochschultagung 2007 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
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Working on innovation
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Zukunft Wirtschaft : Beiträge und Positionen 2013
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Zukunftsorientiertes QMS - eine Facette des Wuppertaler Generic-Managementsystem-Konzeptes
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Verantwortungsbewusstes Produktmanagement aus der Perspektive des nachhaltigen Designs
Brocchi, Davide
;
Draser, Bernd
;
Fuhs, Karin-Simone
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 27-47)
.
2015
Persistent link: https://www.econbiz.de/10011290706
Saved in:
2
Enhancing new product development success through industrial design strategy
Veryzer, Robert W.
- In:
The PDMA handbook of new product development
,
(pp. 378-388)
.
2005
Persistent link: https://www.econbiz.de/10003831498
Saved in:
3
Building a bridge to the end-user : how industrial designers contribute to product development
Juratovac, Joseph
- In:
The PDMA handbook of new product development
,
(pp. 389-405)
.
2005
Persistent link: https://www.econbiz.de/10003831500
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