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~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"NES working paper series : working paper"
~isPartOf:"Schriftenreihe Marketing, Management"
~person:"Bachmann, Frank"
~subject:"Markenführung"
~subject:"social media"
~type_genre:"Graue Literatur"
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Beiträge zum Produkt-Marketing
NES working paper series : working paper
Schriftenreihe Marketing, Management
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Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Schmitz, Miriam
-
2008
Persistent link: https://www.econbiz.de/10003847046
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