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~isPartOf:"Beiträge zum Produkt-Marketing"
~person:"Mayer, Ralf U."
~subject:"Product design"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Glossary included"
~type_genre:"Mikroform"
~type_genre:"Multi-volume publication"
~type_genre:"Thesis"
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Mayer, Ralf U.
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Mayer, Ralf U.
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1984
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