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~isPartOf:"Beiträge zur Kriegswirtschaft"
~isPartOf:"NBER working paper series"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
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Beiträge zur Kriegswirtschaft
NBER working paper series
Psychology & marketing
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The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
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2
Cross-modal interactions between color and texture of food
Chylinski, Mathew
;
Northey, Gavin
;
Ngo, Liem Viet
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 950-966
Persistent link: https://www.econbiz.de/10011340189
Saved in:
3
The role of perceived variability and the health halo effect in nutritional inference and consumption
Sundar, Aparna
;
Kardes, Frank R.
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 512-521
Persistent link: https://www.econbiz.de/10010527123
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