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~isPartOf:"Benchmarking : an international journal"
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
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