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~isPartOf:"Benchmarking : an international journal ; BIJ"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Supply chain management : an international journal"
~language:"eng"
~language:"slv"
~subject:"B-to-B-Marketing"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Festschrift"
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B-to-B-Marketing
Lieferantenmanagement
Supplier relationship management
953
Lieferkette
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Business-to-business marketing
615
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433
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La Rocca, Antonella
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Sharma, Arun
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Ritter, Thomas
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Terho, Harri
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Agnihotri, Raj
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Casidy, Riza
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Gu, Flora Fang
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Markovic, Stefan
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Mohan, Mayoor
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Ruyter, Ko de
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Barnes, Bradley R.
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Beverland, Michael B.
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Benchmarking : an international journal ; BIJ
Industrial marketing management : the international journal for industrial and high-tech firms
Supply chain management : an international journal
International journal of production economics
432
The journal of business & industrial marketing
406
International journal of production research
310
Journal of business research : JBR
289
European journal of operational research : EJOR
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Journal of business-to-business marketing
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Production and operations management : an international journal of the Production and Operations Management Society
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Transportation research / E : an international journal
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
79
The international journal of logistics management
75
The journal of supply chain management : a global review of purchasing and supply
75
Management science : journal of the Institute for Operations Research and the Management Sciences
70
International journal of logistics systems and management
67
Journal of marketing
66
Journal of the Academy of Marketing Science
61
Manufacturing & service operations management : M & SOM
60
Omega : the international journal of management science
60
Decision sciences : DS
53
International journal of logistics : research and applications
49
IEEE transactions on engineering management : EM
47
International journal of project management : the journal of The International Project Management Association
47
International journal of physical distribution & logistics management : IJPD & LM
44
International journal of integrated supply management : IJISM
42
Journal of business logistics : JBL
42
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
40
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
40
Journal of retailing and consumer services
40
International business review : the official journal of the European International Business Academy
39
Supply chain management
39
International journal of technology management : IJTM
38
American journal of agricultural economics
37
International journal of automotive technology and management : IJATM
37
European journal of marketing : EJM
35
International journal of operations & production management
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ECONIS (ZBW)
1,220
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41
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
42
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
43
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
44
B2B buyers' emotions and regulatory focus in justice and switch back decisions
Chugh, Richa
;
Gould, Noel
;
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 73-89
Persistent link: https://www.econbiz.de/10014282227
Saved in:
45
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
46
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
47
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
48
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 14-26
Persistent link: https://www.econbiz.de/10014334339
Saved in:
49
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
50
Buying center-selling center interaction as a driver for power dynamics in buyer-supplier relationships
Siemieniako, Dariusz
;
Makkonen, Hannu
;
Mitręga, Maciej
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 94-109
Persistent link: https://www.econbiz.de/10014433456
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