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~isPartOf:"Bericht der GfK-Tagung : vom ..."
~isPartOf:"Handbuch Kommunikationsmanagement"
~isPartOf:"Handbuch Zielgruppenmanagement"
~person:"Tröstrum, Kai"
~subject:"Deutschland"
~subject:"Marketing"
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Zielgruppen-Management mit externen Daten: neue Kunden gewinnen, Bestandskunden binden
Hauck, Thomas
;
Tröstrum, Kai
- In:
Handbuch Zielgruppenmanagement
,
(pp. 107-118)
.
2009
Persistent link: https://www.econbiz.de/10003821721
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