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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Essentials"
~person:"Hüttl-Maack, Verena"
~type_genre:"Hochschulschrift"
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Die Wirkung von Ähnlichkeit und Zusatzinformation auf den Erfolg von Markenerweiterungen
Hüttl-Maack, Verena
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2011
Persistent link: https://www.econbiz.de/10009233642
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