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~isPartOf:"Berichte aus der Betriebswirtschaft"
~language:"deu"
~person:"Volz, Ian Pascal"
~type_genre:"Hochschulschrift"
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Celebrity endorsement
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Celebrity-Werbung
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Conjoint analysis
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Conjoint-Analyse
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Consumer behaviour
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E-commerce
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Electronic Commerce
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Konsumentenverhalten
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Musikmarkt
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Musikwirtschaft
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Volz, Ian Pascal
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Musiknachfrage im Internet
Volz, Ian Pascal
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2011
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