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~isPartOf:"Berichte aus der Betriebswirtschaft"
~person:"Dmoch, Thomas"
~subject:"Deutschland"
~subject:"Großbritannien"
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Interkulturelle Werbung : verhaltenswissenschaftliche Grundlagen für die Standardisierung erlebnisbetonter Werbung
Dmoch, Thomas
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1997
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Als Ms. gedr
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