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~isPartOf:"Berichte aus der Betriebswirtschaft"
~source:"econis"
~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
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Corporate Communication
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Deutschland
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Dienstleistungsqualität
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Germany
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Internet
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Media usage
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Mediennutzung
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Public relations
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Qualität
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Service quality
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Signaling
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Signalling
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Bambauer, Silke
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Berichte aus der Betriebswirtschaft
Journal of internet commerce
6
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing : ZFP ; journal of research and management
3
Faculty & research / Insead : working paper series
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of business research : JBR
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Journal of electronic commerce research : JECR
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Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of marketing research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
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A reader in marketing communications
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Advanced topics in electronic commerce ; Vol. 1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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African journal of business and economic research : AJBER
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Benchmarking : an international journal ; BIJ
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Cogent economics & finance
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Cutting edge international research
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Direct marketing : an international journal
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E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Enterprise information systems
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Facta Universitatis / Series economics and organization / University of Niš
1
Handbuch der Marktforschung
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Human resource management
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INSEAD Working Paper
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IT-fachportal.de
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Improving decision making in real-time bidding
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ECONIS (ZBW)
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Websites als Qualitätssignal : eine empirische Analyse der Effekte augewählter Website-Elemente
Bambauer, Silke
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2003
Persistent link: https://www.econbiz.de/10001794525
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