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~isPartOf:"Best practice der Markenführung"
~isPartOf:"Cases on the resurgence of emerging businesses"
~isPartOf:"Economics research international"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Motorcycle
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Motorrad
5
Brand
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Markenführung
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Best practice der Markenführung
Cases on the resurgence of emerging businesses
Economics research international
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing management : MM
European journal of marketing : EJM
1
Innovative Produktionswirtschaft : Jubiläumsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus
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Journal of international consumer marketing
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ECONIS (ZBW)
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1
Consumption-driven market emergence
Martin, Diane M.
;
Schouten, John W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 855-870
Persistent link: https://www.econbiz.de/10010253795
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2
Motorcycling edgework : a practice theory perspective
Murphy, Steven
;
Patterson, Maurice
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1322-1340
Persistent link: https://www.econbiz.de/10009412798
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