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~isPartOf:"Best practice der Markenführung"
~person:"Langner, Tobias"
~subject:"Advertising effects"
~subject:"Corporate reputation"
~subject:"Markenimage"
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Advertising effects
Corporate reputation
Markenimage
Brand management
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Markenführung
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Westfälische Provinzial-Versicherung Aktiengesellschaft
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Langner, Tobias
Esch, Franz-Rudolf
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Best practice der Markenführung
Marketing : ZFP ; journal of research and management
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Forschungsgruppe Konsum und Verhalten
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Innovative Markenführung und -implementierung
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Westfälische Provinzial Versicherung : Relaunch einer Traditionsmarke
Langer, Thomas
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Best practice der Markenführung
,
(pp. 101-120)
.
2009
Persistent link: https://www.econbiz.de/10003770980
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