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~isPartOf:"Best practices in international marketing"
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Best practices in international marketing
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Social Influence, 8 (4), 251-267, DOI: 10.1080/15534510.2012.724572
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Agency perceptions and practices on global IMC
Gould, Stephen J.
;
Lerman, Dawn B.
;
Grein, Andreas F.
- In:
Best practices in international marketing
,
(pp. 267-288)
.
2002
Persistent link: https://www.econbiz.de/10001680915
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