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~isPartOf:"Betriebswirtschaftliche Diskussionsbeiträge"
~isPartOf:"Gabler-Edition Wissenschaft"
~isPartOf:"Working papers / W / Helsinki School of Economics and Business Administration"
~language:"deu"
~subject:"Share price"
~subject:"Theory"
~type_genre:"Fallstudie"
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Integrierte Marketing-Kommunikation von Konzernen. Mit einem Geleitw. von Arnold Hermanns
Robers, Diane
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1999
Persistent link: https://www.econbiz.de/10001380565
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