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~isPartOf:"Betriebswirtschaftliche Diskussionsbeiträge"
~isPartOf:"Gabler-Edition Wissenschaft"
~isPartOf:"Working papers / W / Helsinki School of Economics and Business Administration"
~person:"Claus, Burghard"
~subject:"Share price"
~subject:"Theory"
~type_genre:"Graue Literatur"
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Corporate Identity, Corporate Image und integrierte Kommunikation als Problembereiche des Marketing
Möhlenbruch, Dirk
;
Claus, Burghard
;
Schmieder, Ulf-Marten
-
2000
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