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~isPartOf:"Betriebswirtschaftliche Forschung und Praxis : BFuP"
~isPartOf:"Gabler-Lehrbuch"
~person:"Fritz, Wolfgang"
~person:"Macharzina, Klaus"
~subject:"Theory"
~type_genre:"Lehrbuch"
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Unternehmensführung : das internationale Managementwissen : Konzepte - Methoden - Praxis
Macharzina, Klaus
;
Wolf, Joachim
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2005
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5., grundlegend überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014011419
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Internet-Marketing und Electronic Commerce : Grundlagen, Rahmenbedingungen, Instrumente ; mit Praxisbeispielen
Fritz, Wolfgang
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2001
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2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001619548
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