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~isPartOf:"Betriebswirtschaftliche Forschung und Praxis : BFuP"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand image"
~subject:"Direct mailing"
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Betriebswirtschaftliche Forschung und Praxis : BFuP
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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2
Evaluating marketplace synergies of ingredient brand alliances
Koschmann, Anthony
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 575-590
Persistent link: https://www.econbiz.de/10011956596
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