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~isPartOf:"Betriebswirtschaftliche Schriftenreihe : BWS"
~isPartOf:"Psychology & marketing"
~subject:"Computer industry"
~subject:"Deutschland"
~subject:"Innovationsdiffusion"
~subject:"USA"
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Psychology & marketing
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2001,4 - 2004,2: DeStatis / wissen, nutzen
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
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"I'm a Mac" versus "I'm a PC" : personality differences between Mac and PC users in a college sample
Nevid, Jeffrey S.
;
Pastva, Amy
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 31-37
Persistent link: https://www.econbiz.de/10010251727
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Decision delegation : a conceptualization and empirical investigation
Aggarwal, Praveen
;
Mazumdar, Tridib
- In:
Psychology & marketing
25
(
2008
)
1
,
pp. 71-93
Persistent link: https://www.econbiz.de/10003735798
Saved in:
3
Personalcomputer als Instrument der Haushaltsführung privater Haushalte : Nutzungsmöglichkeiten und Akzeptanz
Simon, Guntram
-
1990
Persistent link: https://www.econbiz.de/10000817505
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