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~isPartOf:"Betriebswirtschaftslehre für Technologie und Innovation"
~isPartOf:"Gabler Research"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~person:"Jaeck, Horst-Florian Teja"
~person:"Schnüttgen, Michael"
~subject:"Deutschland"
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Betriebswirtschaftslehre für Technologie und Innovation
Gabler Research
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Wertorientiertes Management von Kundenbeziehungen : Berechnung des Customer Lifetime Value und Einsatz als Steuerungsgröße im CRM
Jaeck, Horst-Florian Teja
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2011
Persistent link: https://www.econbiz.de/10008826164
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