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~isPartOf:"Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung"
~person:"Brown, Stephen"
~person:"Dixon, Donald F."
~person:"Franses, Philip Hans"
~person:"Kleinaltenkamp, Michael"
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Brown, Stephen
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Kleinaltenkamp, Michael
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Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
ERIM report series research in management
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History of marketing thought ; Volume 1
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Kundenintegration : Forum Dienstleistungsmanagement
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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The Routledge companion to contemporary brand management
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The development of critical perspectives in marketing
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The development of marketing theory and its philosophical underpinnings
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The marketing book
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Standardisierung und Marktprozeß : Entwicklungen und Auswirkungen im CIM-Bereich
Kleinaltenkamp, Michael
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1993
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