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~isPartOf:"Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021"
~subject:"Arbeitszufriedenheit"
~subject:"Beziehungsmarketing"
~subject:"Dienstleistungsqualität"
~type_genre:"Aufsatz im Buch"
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Arbeitszufriedenheit
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Dienstleistungsqualität
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Brand
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Brand attitude
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Brand image
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Brand management
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Consumer behaviour
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Customer experience
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Hotel brands
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Gómez-Suárez, Mónica
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Veloso, Mónica
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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