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~isPartOf:"Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021"
~subject:"Konsumentenverhalten"
~type_genre:"Conference paper"
~type_genre:"Hochschulschrift"
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Konsumentenverhalten
Beziehungsmarketing
2
Consumer behaviour
2
Customer satisfaction
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Kundenzufriedenheit
2
Relationship marketing
2
Advertising effects
1
Beschwerdemanagement
1
Brand
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Brand attitude
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Brand image
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Brand management
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Complaint
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Complaint management
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Customer experience
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Distribution channel
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E-Mail
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E-mail
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Email channel
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Facebook
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Gerechtigkeit
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Hotel brands
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Hotel industry
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Hotellerie
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Internet marketing
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Justice
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Markenartikel
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Markenführung
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Markenimage
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Multi-channel
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Online-Marketing
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Responsiveness
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Satisfaction
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Social Web
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Social networks
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Social web
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Theory of justice
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Tourism
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Conference paper
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Gómez-Suárez, Mónica
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Tahali, Sara
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Veloso, Mónica
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Yildiz, Hélène
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Gabler Edition Wissenschaft
24
SpringerLink / Bücher
12
Basler Schriften zum Marketing
8
Europäische Hochschulschriften / 5
7
The international review of retail, distribution and consumer research
7
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
Research
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Gabler-Edition Wissenschaft
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Schriftenreihe Schwerpunkt Marketing
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Journal of business research : JBR
3
Journal of marketing management : MM
3
Markt und Konsum
3
Schriften zum innovativen Marketing
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Schriftenreihe Studien zum Konsumentenverhalten
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Wirtschaftswissenschaft
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Applied Marketing Science /Angewandte Marketingforschung
2
Beiträge zur Verhaltensforschung
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Business horizons
2
DUV / Wirtschaftswissenschaft
2
Fokus Dienstleistungsmarketing
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Gabler Edition Wissenschaft / Forum Marketing
2
Gabler Edition Wissenschaft / Schriften zum europäischen Management
2
Gabler Research
2
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
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Gabler Research / Unternehmensführung und Marketing
2
Gabler research
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Hamburger Schriften zur Marketingforschung
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Innovatives Markenmanagement
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ECONIS (ZBW)
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How fair is the handling of the claimant customer? : a comparison between the e-mail and telephone channels
Tahali, Sara
;
Yildiz, Hélène
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 129-141)
.
2022
Persistent link: https://www.econbiz.de/10013338063
Saved in:
2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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