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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~person:"Fringuelli, Pietro"
~subject:"Content Management"
~subject:"Deutschland"
~subject:"Telecommunications law"
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Brand Content : die Marke als Medienereignis
Hamburger Schriften zur Marketingforschung
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Brand Content als rechtliche Herausforderung
Fringuelli, Pietro
;
Kamps, Michael
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 243-261)
.
2013
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