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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~person:"Zhang, Hong"
~subject:"Beziehungsmarketing"
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Brand Content : die Marke als Medienereignis
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
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