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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Barreda, Albert A."
~person:"Blaer, Madelene"
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Brand Content : die Marke als Medienereignis
Tourism management : research, policies, practice
Journal of business research : JBR
1
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ECONIS (ZBW)
2
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The future of travel writing : interactivity, personal branding and power
Blaer, Madelene
;
Frost, Warwick
;
Laing, Jennifer
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012152090
Saved in:
2
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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