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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Blaer, Madelene"
~person:"Rubio Benito, Natalia"
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Brand management
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Holiday behaviour
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Destination brand
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Blaer, Madelene
Rubio Benito, Natalia
Pike, Steven
4
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2
Baloglu, Seyhmus
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Campo, Sara
2
Gómez, Mar
2
Hudson, Simon
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Jiménez-Barreto, Jano
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Lee, Jin-soo
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Molina, Arturo
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Nicolau, Juan Luis
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Brand Content : die Marke als Medienereignis
Tourism management : research, policies, practice
Journal of retailing and consumer services
2
Business research quarterly : BRQ
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
The international review of retail, distribution and consumer research
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The journal of product & brand management
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
2
The future of travel writing : interactivity, personal branding and power
Blaer, Madelene
;
Frost, Warwick
;
Laing, Jennifer
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012152090
Saved in:
3
Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
Saved in:
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