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~isPartOf:"Brand Content : die Marke als Medienereignis"
~person:"Lehne, Lars"
~subject:"Mediensektor"
~subject:"Social web"
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"Content is king, packaging is God"
Lehne, Lars
;
Fritzsch, Conrad
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 265-274)
.
2013
Persistent link: https://www.econbiz.de/10010212705
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