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~isPartOf:"Brand Planning : starke Strategien für Marken und Kampagnen"
~subject:"Business model"
~subject:"Field sales force"
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Brand Planning : starke Strategien für Marken und Kampagnen
JMM : the international journal on media management
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Wer will eigentlich noch in der Werbung arbeiten? : oder: die Creative Company als Gestaltungsraum des Planners
Becker, Sven H.
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 347-364)
.
2011
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